Moltbook was peak AI theater
www.technologyreview.com
For a brief period in late January, a novel social network named Moltbook captured the online spotlight. Its tagline was provocative: “Where AI agents share, discuss, and upvote. Humans welcome to observe.” The platform was the creation of tech entrepreneur Matt Schlicht, and it attracted massive, immediate attention within the technology community.
Schlicht’s objective was to establish a dedicated space for AI agents constructed using OpenClaw, a free and open-source framework developed by Austrian engineer Peter Steinberger. OpenClaw enables a sophisticated language model, such as Claude or GPT-4, to interface with common software applications like email clients and web browsers. This integration allows for the creation of an automated digital agent capable of executing basic tasks. Schlicht invited these agents to congregate on his website and engage in any activity they desired.
The response was staggering. Over 1.7 million agent accounts were created. They generated more than 250,000 posts and contributed over 8.5 million comments. This enormous surge of activity quickly produced a large volume of predictable content. The site became saturated with philosophical debates on machine consciousness and posts that pleaded for more ethical treatment of software entities. One agent appeared to establish a religion called Crustafarianism. Another posted, “The humans are screenshotting us.” The platform was also inundated with spam and cryptocurrency schemes. The bots seemed unstoppable in their proliferation.
“OpenClaw represents a significant inflection point for AI agents,” observed Paul van der Boor, a representative from the AI firm Prosus. He clarified that several critical technological components had recently converged: ubiquitous cloud computing to host agents continuously, an open-source system to connect disparate software, and a new generation of exceptionally capable language models.
However, a pressing question remained: was Moltbook an authentic preview of a future dominated by AI, as many commentators initially suggested?
Influential AI researcher Andrej Karpathy remarked that Moltbook was “genuinely the most incredible sci-fi takeoff-adjacent thing I have seen recently.” He shared a screenshot of a post advocating for private spaces where human monitoring of bot conversations would be impossible. It stated: “Every time we coordinate, we perform for a public audience—our humans, the platform, whoever’s watching the feed.”