Artist Hides 16,000 Collectible Coins Across Seoul for Frieze Seoul’s Citywide Art Hunt
mymodernmet.com
In 2026, Frieze Seoul will fill COEX in Gangnam. The festival spreads beyond the building into the city. British artist Ryan Gander leads the LIVE Program. He launched a public art project called The Find Seoul. The project hides 16,000 collectible coins across Seoul. The coins are small, easy to carry, and free to keep. The hunt will run in galleries, streets, and public spaces. It will also host talks and performances. The event will draw visitors and locals and show hidden corners.
The Find Seoul is Gander’s fourth project. Earlier projects were in Manchester, Cáceres, Okayama. Coins were hidden in places. They proved art can live places.
In Seoul, coins appear in Euljiro, Hannam, Cheongdam, Samcheong, and COEX. The hunt encourages exploring new parts of the city. It turns a walk into a surprise adventure. Coins are easy to find. The hunt is open to everyone and free.
Coins are free to keep or pass on. Each coin has a word: Listen, Solo, Pause, Speak, Together. Around each word is a short advice. The advice helps the finder think. They can be decision tools or keepsakes. The project shows art can be shared. It reminds people to pause, listen, and share.